Warrior Woman
Two Birds Brewing - International Women’s Day Campaign
Two Birds Brewing - Warrior Woman for International Women’s Day
Client: Two Birds Brewing
The Story: A two-month campaign across all Two Birds social media and communication channels to promote the Australia-wide release of an annual International Women’s Day beer. The campaign included the promotion of an exclusive event at the brewery and a national competition promoted in bottle shops, venues and online to engage the audience to nominate and reward the Warrior Woman in their life.
Storytelling and Campaign Concept
Expanding upon the design of the can, 6 characters were introduced to inspire the audience to think about and nominate the Warrior Woman in their life.
These characters were linked to real-world women who represented the characteristics and qualities present in the characters. All six women were introduced to the audience at the live, launch event for the beer on International Women’s Day 2023 at The Two Birds Nest in Spotswood.
Product Posts
Meet The Designer Video
A video short to introduce the audience to the designer of the 2023 Warrior Woman can and label.
‘Nominate A Warrior Woman’ Competition Posts and Stories
