Two Birds at the Melbourne International Comedy Festival
Supporting the Queen Victoria Women’s Centre 2023 MICF Season
Two Birds Brewing + Queen Victoria Women’s Centre + Melbourne Comedy Festival
Client: Two Birds Brewing & Queen Victoria Women’s Centre
The Story: A month-long collaboration between Two Birds Brewing, the Queen Victoria Women’s Centre and a selection of comedians performing at QVWC for the Melbourne International Comedy Festival.
“Which Bird Are You?”
Built into the DNA of Two Birds Brewing is celebrating and championing women, particularly in industries in which women are traditionally under-represented.
To expand the brewery’s bar and beer sponsorship for the Queen Victoria Women’s Centre Comedy Festival season in 2023, I reached out to a selection of comedians performing at the QVWC to develop cross-promotional content for Instagram audiences.
Built around the simple question “Which Bird Are You?” the comedians customised their clips to ensure brand awareness, performer awareness and ticket sales were achieved in each post and I added custom graphics and music to match their respective styles.
